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Quality education ONLINE. Relevant to changing media landscape.


Industry-Oriented Career-Enhancing Media Education

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Study at your own schedule and convenience.

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High quality curriculum and study material.

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Course is offered at a reasonably low cost.


Course Outline

Artificial Intelligence (AI) can be used for myriad of things. Traditionally, it has been used to take on repetitive tasks, like in manufacturing. We’ve seen AI beating game masters and now we have virtual assistants on our smartphones and in our homes. But there is a lot of research and experimentation being done right now to enhance audience’s entertainment experiences too. This lesson will help you understand the basics of AI.
This lesson covers what kind of data needs to be fed to an artificial intelligence, and how that helps train A.I. to generate extremely focused customer experiences in entertainment. Modern, powerful AI that really turn heads learn from their environments, audience actions and behaviors. To do this, these advanced AI need access to huge amounts of data, which means access to the Internet, huge databases of privately owned information and/or many sensors.
Entertainment companies constantly innovate to produce new types of entertaining media while technology companies produce new devices that will display and allow users to interact with media. It is a constant evolution. In this lesson, we’ll cover the role of A.I. in this changing environment to produce unique viewing experiences.
Movies remain one of the most popular ways audiences engage with their favorite stories and characters. Learn how A.I. could be used to enhance that engagement, creating new opportunities for interactive entertainment. In this lecture, we’ll explore some of the changes occurring in the movie industry and how AI could be used to adapt to this transformation. We’ll explore how we could make cinemas an amazing place to visit.
True artificial intelligence is still a couple years from being deployed correctly inside video game products. Soon, narrow AI can be used to give the illusion of true intelligence in innovative ways when used judiciously. In this lecture, we’ll explore how we can use machine learning AI as a tool to enhance and personalize video game experiences making them uniquely pleasing to audiences and add much needed replay ability.
A.I. can be used in many different useful ways. Music is just one of the applications where artificial intelligence shines, because music is mathematics. The music industry can make great use of AI. Already some initiatives and experiments have been done from creating musical scores based on artist input to robotic musicians that can create new instrumental tunes on their own. In this lecture, we’ll explore the opportunities for A.I. the music industry.
To sell entertainment one must be able to target the audience as precisely as possible. A.I. allows us to target specific individual’s entertainment tastes, assuming it is fed with the proper data. Marketing departments use all manner of media to put more products in front the right potential buyers. This lecture is about just how useful AI can be in determining exactly what ad and media should be used to reach single target demographic and to optimize engagement with a brand.
Virtual Reality (VR) has been around since the 1980’s. However, it is only recently that it has gotten popular because of advancements in display technology, miniaturization and most importantly, computing power. It great for niche experiences of full immersion  into a digital world. In this lecture we’ll discuss how machine learning AI can be used with VR to truly personalize each user’s experience.
In this lecture, we’ll clearly define the difference between AR and VR and what media gives best experiences to augmented reality. We’ll look at how AI can work with proper selections of AR experiences to give users a truly enhanced experience. Artificial Intelligence in these cases can be used in much the same ways as with VR, but in much more practical ways.
We are already aware of digital assistants like Siri, Alexa, among others. We will discuss how these could become more sophisticated, and what could be done to really make them fantastic partners, butlers and entertainers, etc. We’ll also explore the possibilities of truly intelligent digital assistants and how that concept can be transformed into something entirely different with a primary entertainment function.
In this final lecture, we’ll explore the world of tomorrow, and imagine what kind of future we may have with A.I. well used in all manner of media, and all around us. We’ll see how AI can become our entertainment partners and friends. We’ll speculate a little bit on the potential social impacts of entertainment AI as teachers, comedians and news providers as well as the potential of AI sentience and its potential massive social impact.


CIMC’s Online Education will help you advance your career, by adding a reputable Canadian credential to your professional resume. Through continuous learning, you will also gain skills like self-reliance, self-motivation and time-management, which will prepare you for future challenges.
As long as you have a reliable internet connection, you have access to ‘CIMC Education’ online courses. There are no prerequisites or formal requirements for admission, and you will have access to the best curriculum and study material. You have the freedom to choose where and when to study. You can combine it with other commitments like family duties or with a job where you earn while studying. You can set up your own schedule and learn at your own pace.
The fee for CIMC’s online education program is kept at a bare minimum. This is because CIMC is a federally incorporated Canadian NON-PROFIT organization, mandated to offer its services at affordable rates, without sacrificing quality.

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Frequently Asked Questions

This course is most suitable for people who are already involved or interested in getting involved in the entertainment industry (classic or digital) and who want to know how artificial intelligence could be used to make amazing experiences to dazzle audiences… or simply to create customized experiences.

Students take the online course for a variety of reasons and come from diverse backgrounds, professions, and age groups. The course is designed for post-secondary students as well as professionals. With the online course, you can:
  • Advance your skill-set or begin a career change without disrupting your daily life.
  • Take the next step in your formal education.
  • Ease the transition before entering a full-time academic program.
  • Gain reputable credential at affordable cost.
  • Enjoy learning a new topic.
This course contains 11 lectures by futurist author, international speaker and digital industry veteran Sylvain Rochon covering the following topics:
  1. Introduction to Artificial Intelligence in Entertainment
  2. A.I. Data Requirements and Extreme Customer Experience
  3. Television, New Devices and Customized Viewing
  4. A.I. in Movies
  5. Extreme Video Game Engagement
  6. Masterful Synthetic Music Creation
  7. Using A.I. in Marketing
  8. Virtual Reality (VR)
  9. Augmented Reality (AR)
  10. Interactive Digital Assistants
  11. Projecting into the Future
There are no educational prerequisites for admission. The online course is open to students of all backgrounds who are 18 years of age and older. Proficiency in English language  is expected as the lectures and study material are in English.
This course contains 11 units containing a total of nearly 4 hours of lectures followed by comprehension quizzes. The online course is designed for you to study at your own pace and schedule, entirely according to your own convenience. There is no deadline to finish the course. You decide how much time you need to complete the course. You can finish it as soon as you want, or you can take as much time as you need.
Click any button on this page, and proceed to online ENROLMENT. It’s fast and simple. Once enrolled, you can immediately start your self-paced study.
CIMC’s Online Education portal will become available to you immediately upon enrolment. You will log in with the email and password created at the time of registration. The online learning platform is an intuitive, self-contained environment that requires no additional software, and is easily accessible on desktop computers, laptops, tablets and mobile devices via a reliable internet connection.
All study materials are included with your online course. There is no requirement for you to buy any textbook or other resource.
Upon successful completion of the Online Course, you will receive a digital Certificate of Completion. Your original ‘Certificate in Artificial Intelligence in Entertainment‘ will be couriered to you, if you provide your postal address to CIMC.
Your educational certificate from the Canadian Institute of Mass Communication will demonstrate to future employers that you have current knowledge of mass communication topics, provided by a trusted Canadian institution. Including Online Courses on your resume, posting your Certificate to your online profiles such as LinkedIn, and staying connected with CIMC are powerful ways to continue leveraging your experience long after your course has ended. CIMC is committed to assisting its successful students gain further higher education in Canada.


Students Say

“CIMC has made it easy for me to transition back into the academic world. The online courses afforded me the opportunity to pursue my study through a program that was flexible and convenient for my schedule. I have access to the course materials all the time. Because of this I never miss anything, and feel like I’m in charge of my own education. The courseware is very comprehensive. For the excellent quality of the courseware, the fee is very low.”

“I always wanted to pursue a proper course in Mass Communication, but with my busy career as a Television Producer, I didn’t think I’d be able to. My production duties require me to travel a lot, often with no advanced notice. However, the ‘CIMC Education’ program, turned out to be exactly what I had been looking for. This online study program allows me to take my education with me on the road, and when I do get behind, the entire course material is right there, ready to help me get back on track.”​

“My continuing education from CIMC has served me well in spearheading my media career. The Certificate itself helped me get promoted, and my upgraded credentials helped me get a number of coveted assignments.”

“I am extremely pleased with the quality and flexibility of CIMC’s online certificate course in Mass Communication. As a journalist, my routine includes long work weeks and is quite unpredictable. Often I have to be out of the country for several weeks at a time. But with CIMC, I can always keep up with the course, as long as I have internet.”

The Canadian Institute of Mass Communication (CIMC) is a Non-Profit Organization in Canada. Its  mission is to promote international research and training in convergent media technologies, develop educational strategies that meet the diverse communication needs of an ever-evolving world community, foster international cooperation in media education, and facilitate capacity building and technology transfer.

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Positioning you to find WHAT you need to know WHEN you need to know it.