Canadian Institute of Mass Communication

Communication Trends

CIMC blog

Embracing AI as a Leadership Tool

In today’s rapidly evolving business landscape, leaders are faced with the challenge of staying ahead in a world driven by technology and innovation. To navigate this complex terrain, embracing artificial intelligence (AI) as a leadership tool has become a necessity rather than a luxury.


The Future of Media: Concepts and Trends for Communication Professionals

As students and current industry professionals consider the future of media, it’s clear that mobile video marketing can provide big rewards, the study of data will provide key insights and make business more competitive, and the continued exploration of emerging technologies like VR and AR could yield huge returns. With an increasing need for digitally inclined professionals, an understanding of emerging and social media platforms, data analytics, visual communication and content creation are typical in the study of communication.