Stop taking the easy way out when it comes to communication
When we want to communicate something to others, one of the most important decisions we have to make after deciding WHAT we want to communicate, is HOW. At a time in our world where people are feeling more disconnected than ever before, how you choose to communicate can either create connection and cohesion or a sense of isolation and despair. Unfortunately, many people make the wrong choice when it comes time to choosing the channel that’s best or most convenient for their audience or what’s most appropriate for the message.